CRM for Nonprofits: Why CRM Matters to NGOs


Many people who run NGOs often forget about the vital nature of keeping people on-side. This is why it’s very important that you use the right kind of CRM software

CRM for nonprofits: As any nonprofit owner will know, setting up a robust and dedicated IT system is expensive and a logistical challenge. Technology can often feel counter-productive to the point that you wish to enforce and create, in many ways. Indeed, given the fact most systems hinder rather than help an NGO, it can be hard to find reliable tech support.

Do you often find yourself facing the following issues?

  • Excess amounts of data, stored in minimal volume across multiple IT systems.
  • Ridiculous amounts of paper documents that take up more space than is needed.
  • Out-of-date donor details that makes it hard to keep up with and interact with previous donors.
  • A lack of predictive analysis on the volume and quality of donations you can expect this year.
  • Time consuming report creation to hand to board and funding staff to show success.
  • Managing money and finances for the NGO without any assistance or automation.
  • Excess marketing challenges that makes it hard(er) to get the word out.

If this sounds like you, then using a CRM for nonprofits might be the ideal place to start. CRM stands for Customer Relationship Management, and is a vital tool for dealing with all of the above issues – and more!

While you might not know where to start fully, you will find that using a CRM system can make a big difference. In this article, we’re going to help you find the best CRM for nonprofits. This can help you to fill in this vital service gap for your business, and make it more likely that people will wish to use your services again in the future.

If you are unsure of where to start or how to get the process moving forward, keep reading


What’s The Best Nonprofit CRM?

While everyone has their own opinions and choices, we believe that Salesforce is the best nonprofit solution. It works very well for NGO needs and can serve a large variety of the services that you need. As ever, though, you need to know if this is the best non-profit CRM for your own choice, or if it’s simply the best option on the market generally. Every CRM is different, so how can you be sure that Salesforce is the right choice for you?

Naturally, this takes a lot of investigation and introspection. You need to know what your non-profit is aiming for, and have a clear idea of its long-term ambitions. Most of the time, things like customer retention and helping your customers to get what you are looking for requires a huge amount of time and effort. If you want to help better get what those who use your NGO are actually looking for, then this can make that very easy for you to do indeed.

All you need to do is invest some time and energy into looking closer at what Salesforce proves. With so many options, you might just find that using Salesforce is the logical choice for your own particular business. It has a wealth of management features that can make it very easy for you to make a comprehensive change to how you work and manage your relationships.

After all, no business can truly thrive – even a non-profit – without listening to the people who use the service in the first place. If you would like to tap into this and make a huge change to your day-to-day operations, then let’s look at why Salesforce is right for you.

Flexible and Effective

One of the main reasons why Salesforce is the ideal CRM for nonprofit, though, is the flexibility that it offers. It’s very rare for a system like this to be so versatile and easy to build upon, which is why CRMs can often feel unwieldy.

This helps to correct that issue, instead delivering a high class and flexible solution. You need something that you can easily adapt and adjust to fit your own needs, and Salesforce provides that. You would do well to get the help that you need to really take your flexibility to a whole new level.

Done right, it can make a huge difference to the way that you work. Since it’s so easy to work around and edit, using Salesforce is a no-brainer. It adds a level of flexibility that you simply would not have had access to in the past.


Free Licensing

Another key reason to use Salesforce is the fact that, unlike other CRMs, there is no licensing involved. This not only helps to make it affordable, but it ensures that you are left with a proven solution that does the job you intended.

Using Salesforce, you can easily enjoy a much more professional CRM solution. While others can feel bogged down and annoying due to the need for individual licensing, this removes that issue from the table. Now, you can get your staff signed up and ready to use Salesforce in a matter of moments.

For an NGO you need to try and keep your investments down whilst still improving how you work as a business. Done right, you can enjoy a much more impressive take on the Salesforce experience without having to make such a significant investment to get access to the tools provided.


Extremely Fast

Not only is this a CRM for nonprofit businesses that want comprehensive solutions, it’s very impressively quick. You can not only make more of the time that you have with relative ease, but you can very easily make quicker decisions to see faster, more impressive results than beforehand.

The best part of this is that there is no limitation in features. With Salesforce, you have access to the same volume and velocity of features that you would have had if you were a major big-name business. Most cost-effective CRMs for non-profit usage tend to be capped in terms of their features. With Salesforce, you are never limited or hamstrung as to what it can do for you.

The end result is a CRM system that is fast to get used to, rapid to use and very powerful. Without any limitations or caps on performance or features, this makes a very strong and effective non-profit solution.


Easy to Access

Another key reason why this non-profit CRM is so incredibly popular is the fact it’s so ludicrously easy to access. The quality of access means you can get into it from any time, and in any place. The end result is a business management solution that allows you to handle incidents and complaints from afar, without having to be in the office or present to come up with a solution.

Now, you can do it from home, on public transport or when you are relaxing upon the beach. The aim is simple: to deliver an easy to access solution that makes the challenges of developing and creating a safer customer relationship time and time again. The fact it’s so easy to access means that you can handle disputes and damaging situations from afar without having to take part in person.


Development Speed

As a CRM, you need high quality customer relations and you needed them yesterday. The rapid sped of set-up is part of what makes using this system so good. Other CRM options can be a mammoth encounter to set up and to start trying on your own.

With this, setting it up takes a matter of minutes. It vastly improves the overall quality and consistency of your development and offers a hugely impressive end result. It also allows for a much more ready-to-go experience that’s extremely easy to set up.

Development, too, is a piece of cake. The developers have worked long and hard to make sure there is a clear plan in place for fast development. Instead of needing to set it up on the Monday but finish development on the Friday, this is all more or less good to go from the off. You can get it all set up and specifically prepared for your own businesses’ use in a very short space of time.t

The end result? A business that feels far more at peace with itself and is much more capable of meeting its customers’ needs on a consistent basis.

If you run an NGO and you want to help make sure that costs are down but performance is up, CRM is the way to go. It can be used to help make a stellar change to the way that your business runs and operates.

Done right, it can leave you with a hugely impressive change to the way that you work. Your NGO might struggle today to keep customers and retain interest. With a system like this, though, you can easily overcome such issues.

So, if you need a new way to help interact with and inject life into potential customers for your NGO, be sure to consider using Salesforce for nonprofit.