Customer Relationship Management has provided businesses with seamless means, marketing strategies and activities to help improve sales. The thing about traditional CRM is that it is being managed by humans and there is a limit to which a human can go hence the introduction of sales force Einstein. Salesforce Einstein is more than just using Artificial Intelligence to improve sales instead it is actually taking away the complexities of Artificial Intelligence and introducing a more personalized and predictive way of interacting with every single customer. How exactly does Salesforce Einstein improve sales? It taps into any available device to harness data and provides you with the best algorithms needed to provide an AI solution for any team. With Salesforce Einstein, you can now automate sales activities, target the best leads, close more deals and connect with your customers whilst creating new businesses.