Entytle - Salesforce Pardot, engagement studios as smart system based on specific criteria
When Entytle approached us, they already have a clear mission in mind: they wanted to automate all their marketing and sales to create better client experiences. Entytle offers the first enterprise SaaS platform dedicated to installed base revenue growth, and building meaningful client relationships is key. By automating marketing and sales, they would have even more time for focusing on the touchpoints that add value to clients and avoiding undifferentiated campaigns.
Our team built three separate yet dynamic, mobile responsive, retina-ready, and UI-friendly landing pages as web-to-lead forms for Entytle. Through this new and exciting system, Entytle can create as many lead pages as needed ahead of an upcoming event. This saves their company time and money by eliminating the need to outsource the task each time. Within this system, Entytle has the ability to get the right message to each client at the perfect time. Depending on the user profile selected, dynamic signatures are given within each e-mail.
We used Pardot so that Entytle can effectively manage investment marketing, which also gives them the ability to add even more value to the client during onboarding. The lead nurturing process was further automated with drip campaigns, delivering a perfectly automated sales and marketing process that seamlessly takes clients through the business process.
This strategy for Entytle has removed lines between marketers and sales representatives and helps Entytle keep close relationships with clients. Now, Entytle can more effectively scale the attention to detail that comes with one-on-one communication without losing the personal touch. With Pardot’s “lead nurturing” features, the Entytle team can make sure that clients are informed at all stages of the business process and feeding up resources.